Nissan USA

Content Strategy – Art Direction – UX/UI

Role
Art Director
Timeline
8 Years

The
Big Ask

As the UX/UI Designer on Experience Nissan, I took on the challenge of turning a rigid AEM framework into something way more fun and engaging. I helped craft a content-first experience that let users explore lifestyle stories that subtly (but smartly) connected back to Nissan’s vehicles. With a few clever workarounds—like sneaking in custom code—I stretched the platform’s limits and built a design system that felt fresh, flexible, and totally global. The final product launched across 10+ regions, proving that with the right tweaks, even AEM can feel like a good time.

The
process

As the UX/UI Designer on Experience Nissan, I took on the challenge of turning a rigid AEM framework into something way more fun and engaging. I helped craft a content-first experience that let users explore lifestyle stories that subtly (but smartly) connected back to Nissan’s vehicles. With a few clever workarounds—like sneaking in custom code—I stretched the platform’s limits and built a design system that felt fresh, flexible, and totally global. The final product launched across 10+ regions, proving that with the right tweaks, even AEM can feel like a good time.

The
outcome

As the UX/UI Designer on Experience Nissan, I took on the challenge of turning a rigid AEM framework into something way more fun and engaging. I helped craft a content-first experience that let users explore lifestyle stories that subtly (but smartly) connected back to Nissan’s vehicles. With a few clever workarounds—like sneaking in custom code—I stretched the platform’s limits and built a design system that felt fresh, flexible, and totally global. The final product launched across 10+ regions, proving that with the right tweaks, even AEM can feel like a good time.

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